Job search channels

Utilise electronic tools effectively

Today, work duties are often bits and pieces, and the same can be said for the job search process. There is an enormous number of job search tools and channels available, and different types of recruitment services are on the increase. Sometimes companies only list vacancies on their own website or social media channels, so you should follow them actively. Networking also provides you with peer support for the loneliness of the job search process. In addition to a platform to discuss things and share job search tips, job search groups in social media give you the opportunity to practise for job interviews, for example.

Dream job from the hidden job market

Searching for hidden jobs requires a great deal but gives even more back. Your reward may be your dream job. But where to start?

The job search process is largely sales work: first you have to believe in the product you are selling before you can sell it forward. Another decisive factor is your motivation towards the sales process. The best way for job seekers to demonstrate their activeness and motivation is by proactively contacting the company by phone and/or actively forming networks through various channels.

The best hidden jobs are found in small and medium-sized companies. We can deduce from financial information which companies are growing. The advantage of searching for a job on the hidden job market is that there is less competition, which increases your chance of succeeding in your search. Of course, there are also companies with recruitment practices that are impossible to bypass, which you should take into account. This is often the case with large and international companies.

Ten steps
to searching for a hidden job
  • 1.

    Map out your strengths and skills. Consider what type of job your skills qualify you for.

  • 2.

    Prepare your application documents properly. Productise your skills into a package that you can sell.

  • 3.

    Identify growth companies and businesses that are a good fit for your profile. Where would you like to work?

  • 4.

    Find out more about the companies that interest you and their operations.

  • 5.

    Build up your motivation for the job search process and consider the sales path you want to take.

  • 6.

    Call the person in charge of recruitment, make your elevator pitch and schedule an appointment. You can also make contact through LinkedIn, for example – the channel itself doesn’t matter.

  • 7.

    Send the company in question a separate, targeted video job application or your CV and application within a few days of initial contact.

  • 8.

    Prepare for your meeting and mention why you are necessary to the company. Keep the company’s benefit in mind.

  • 9.

    Contact the company again after the meeting. Bring up a new reason why you are the best candidate.

  • 10.

    Keep yourself active and keep casting your nets.

Different employment services

There is a great variety of employment services available online that you can use to search for vacancies and submit your own job search details. You should be as careful when filling in electronic forms as you are when preparing job search documents. Although many think that you need to say things more briefly in an online form than in other places, this is not true. The only thing that may limit the length of the information that you write in the fields is their character limit. So be sure to make your sales path consistent when using online forms.

Job search channels and employment services

  • social media channels, such as LinkedIn, Facebook, Twitter
  • local TE offices
  • the union’s own employment channels
  • databases of private recruitment agencies
  • personnel leasing companies
  • companies’ own websites
  • existing and previous clients and colleagues
  • all your own networks, for example, through hobbies and friends

Which channels?
LinkedIn, Facebook, Twitter

Social media in job seeking

In Finland, people are even being recruited via Tinder these days, but LinkedIn is the most common recruitment channel among social media services. So keep your eyes open when browsing social media; you never know where your next job might come from. In other words, there is no longer necessarily any need for you to look for a job actively by yourself, as you might come by one in your own Facebook newsfeed, for example. People are becoming increasingly networked through social media, and the role of networks in providing references is becoming more emphasised in recruitment. Remember to also be active yourself.

LinkedIn has many features that can be utilised by both recruiters and job seekers. You personal profile has intrinsic value: findability. If you prepare an expanded personal profile that resembles a CV and emphasises your skills, explain your situation in life clearly, remember to include your contact information and network with people who work in your sector (and perhaps with a recruiter you know), you may very well be found. LinkedIn is a popular channel for headhunting, and the site isn’t only used to search for executives. By producing content related to your skills in the form of status updates, articles and group discussions or by commenting appropriately on other people’s works, you will increase your reputation and personal brand and be noticed more easily. You should also join sectoral groups, alumni groups, knowledge-based groups and more general vocational groups. Groups also often include discourse and advice that supports the job search process in general.


Facebook has become a strong recruitment channel alongside LinkedIn, as employers now announce vacancies through Facebook advertisements, the Facebook Jobs section or the networks you have formed on the site. Ask your networks about jobs and ask them to share recommendations or your LinkedIn profile, if you have one. Merely liking a company on Facebook does not guarantee that you will see a recruitment notification in your newsfeed.

Twitter is an effective channel for employers because it generates the highest number of views for job advertisements. For job seekers, the main thing is to attract visitors by sharing sector-specific links and their own stories. Twitter is the best channel for building your personal brand, but keep in mind that your messages have a short lifespan. If you want to be found, you must continuously produce content. You can find job advertisements with the keywords #rekry, #rekrytointi, #duunit, #työpaikat. You should also check the tag combination #jobs #finland and search with the names of municipalities, e.g. #jobs #lahti.

Job interview

The purpose of a job interview is to find out how well the applicant is fit for an open job. The interviewer wants to know you as much as possible so that he or she can make a decision about whether you are a suitable person to fill an open job.

Tips for job interviews

Before an interview, you should go over typical job interview questions and also prepare for more difficult questions. Remember that there are no model answers. However, you can prepare by recognising your strengths and turning them into a story. Good job applicants tell the interviewer about their skills and personality with the help of examples. So be concrete. The recruiter will remember your successes and achievements, i.e. benefits.

The most critical time is the start of the job interview – the first impression that you make. Smile, meet the recruiter’s eyes and give a firm handshake. Listen and answer any questions clearly. Be convincing.

These are the 5 most common job interview questions,
so prepare for them carefully
  • 1.

    Tell me about yourself.
    The recruiter assesses your ability to summarise your professional skills in a personal and mature way. The important thing is to know how to promote your own strongest skills in relation to the position you’re applying for. What is the benefit that you want the employer to hear?

  • 2.

    Why are you applying for this particular position?
    You should think of the aspects that appeal to you about the position in advance. What part of the job advertisement ignited the flame in you? What fascinates you about this particular organisation?

  • 3.

    Why are you the most suitable candidate for this position?
    In principle, all employees are diligent and reliable. What qualities do you have that set you apart from others? Remember to create a positive promise about the future: I intend to, I will come or I will achieve, for example. Don’t be too modest. Applying for a job is always a sales pitch!

  • 4.

    What expectations do you have if you are chosen?
    This question weighs your motives and your familiarisation with the position and organisation in advance. The employer is also interested in the applicant’s main weaknesses. If you can’t come up with a weakness yourself, talk to your friends or former colleagues and ask for feedback.

  • 5.

    Where do you see yourself in five years?
    Again, consider your answer in relation to the organisation that you are applying to. What will the company look like in five years? Is it looking to grow or expand abroad? What type of skills do you have in relation to the company’s goals? You should also take your own career advancement prospects into consideration.