Making your expertise visible
The goal in job seeking is to stand out from the other applicants in a positive way, i.e. make the recruiter remember you from among several hundred applications. In traditional job seeking, your CV’s content, light format, clarity, consistency and small effects are enough to make it stand out from the rest, while a thoughtfully written cover letter supports this image. In social media, the main criterion is findability. It is an easy and affordable way to network, but it also requires constant presence and activity.
PLE (Personal Learning Environment)
You can make your expertise visible by compiling a Personal Learning Environment (PLE). PLE usually comprises tools provided by social media and may include learning exercises, your thesis process, networks, hobbies, references, a video CV and work history, for example. PLE allows you to brand yourself in networks by linking it to your LinkedIn profile and various employment services, for example.